Philosophy in life

1-2月 广告
《手机媒体》，朱海松，广东经济出版社（虽然像朱老师出书这么快的我都会怀疑原创性，不过这本书有一些观点还是挺有启发性的，比如媒介-信息-信息论的串联等，可以快速看看）
《玩转广告》（集中了很多有创意的广告，还可以了解广告圈一些知名创意大师，就着这样，顺着这本书我买了《一个广告人的自白》，当然游戏的精神来做广告是有个很有趣的观点，人生又何尝不是呢）
《国际4A公司媒介策划基础》，朱海松，中国市场出版社（可以作为基础性的书籍阅读，知道4A公司的一些媒介运作常识）
《网络的破碎化传播》，朱海松，中国市场出版社（这个有点意思，用热力学来研究传播）
《软传播》，石章强和周攀峰，中国经济出版社（中国人的典型营销书籍，模型很简单，案例很简单，口水多，可以作为提醒自己的书籍开阔一下眼界）

3月
《萧条经济学的回归和2008年经济危机》（毕竟是学者，写的比较理论条理清晰，还用了不少举例，不过我还是觉得克鲁格曼太看空了，而且对中国的评论不大好，有意识形态影响）
《金融道》（虽然是广告，还是有点意思的啦，看看怎么搞金融创新的，一晚看完）
《专业主义》（大前研一的书总是比较浅显易懂，可是又看完就忘了）
《经济指标解读》（可以作为工具书，但是缺乏一章说明债权、股票、货币与基本基本变量，比如通胀、利率关系会清晰一点，不过如果是这样，这本书就不用这么厚了）
复习《漫步华尔街》（可以作为入门书籍大概了解一下beta等变量和有效市场等基本理论）

4月
《线车宣言》（一看就是互联网的geek写的，非常理想化，当然从客户而不是产品市场营销的角度思考倒是一个挺新的角度）
《商业模式的力量》（了解一下有哪些商业模式，其中可以作为工具书引用的地方不少，虽然稍微觉得少了一点新意）

7月
《免费》（名声在外，讲故事多）
《湿营销》（社会学的论文和观点多，挺有启发性但是有拼凑的嫌疑）

8月
《后现代经济》

2011.1.1-3 成都+西岭雪山（西岭雪山太贵太商业化了，因为过节提了价格还不让别人上顶峰，根本就是骗钱，这种雪景北方遍地是，偏偏还有这么多人去）
1.7-14 在家看完《让子弹飞》（演技好，故事荒诞，为姜文度身定做）；《非诚勿扰2》（明显就是风景片+广告片，压根儿没有剧情，不过很明显也会制造出不少时髦语，人生苦短倒是有警醒作用）
1.15 周杰伦巡回演唱会广州站（动感地带赞助）（偏远且过道上的票，我们在边上音效极差，还面北吹风；不过Jay过几天生日，而且出道十年了，还是比较卖力的，频频改歌词，encore了6首歌；周老板明显是老板了，一次演唱会还带了6个嘉宾，都是很年轻的，有一个还很像蔡依林；天气很冷，dancer都穿的很少）
1.17张学友《半个世纪》巡回演唱会广州站（详细见：文章）
1.29 W&A 结婚，终于当上伴郎了（详细见：文章）

2.8 电影《开心香港》（大路戏，剧情简单，也是和麦兜一样拿屋村说事情，明星很多，包括过气的，没有什么大道理，贺岁剧寻个开心得啖笑）
2.21电影《致命伴旅Tourist》（某b喜欢男主角，而女主角好显老，剧情还算是跌宕起伏吧，尤其是结局的时候男主角说：“我再给你一个选择，你不用在两个心爱的男人中抉择了（他们俩都是我）”）

3.4公司增城绿道
3.5 J&W结婚，终于有一次新郎新娘都是同学的婚礼了，女生6年同学，男生3年。据说他们同一个小学、初中、高中，然后一个澳洲一个香港的恋上了，就连婚礼上的歌曲都很合我胃口，据说是新郎挑的。听闻了一个对认识三次就结婚的神迹。看来学校与毕业后的就业还是有很大关系的。
3.7 法语活动节 开幕式，红专厂，可惜到晚了，表叔吃晚饭已经是free talk环节，对于我这种入门级的基本只能和bb及其有人聊了。吃饭的时候见证了5个女生围着一个男生一桌的壮观场面。还偶遇了两位女同事，看来我们公司还是有对人文有兴趣的人的。
3.13 婚博会，见到SS，居然要买票，夸张！里面还是有高档货，目标客户比较宽泛，整体而言不是很多便宜可以捡，某b经历了与戴安娜王妃和Jannifer Lopez同一品牌的婚纱，很pp。一定要她幸福！
3.13法语活动节，三月香颂饕餮，中山大学南校区梁銶琚堂（详细见：点击打开链接）
3.20 QC佛山摆酒
3.26JA第一次培训(感觉还行，CG人比较活跃能学软技能，MESE有竞赛能学知识，没想到终于与一个认识很久但未谋面的人见面，原来也是文青)
3.26话剧《金锁记》，焦媛和尹子维主演，许鞍华导演，王安忆编剧（怀疑是用国内版的剧本？），然后遇到了高志森帮学生讲解，不错，女主角晚期变形的动作，小说文本的话剧剧本化，还有尹子维作为电影演员的话剧尝试，这些都是看点。遗憾的是，没带望远镜，同时故事还是凄惨变态了一点，看完还是觉得不舒服。
3.31电影《单身男女》，挺多有趣的追女孩子的方法，包括求婚，最欣赏是书上放戒指加上划定"Marry Me"，想法很浪漫虽然不实际，不过女主角的漂浮不定不太好理解，而且价值观似乎有点问题，我和b的共识。

4.9谭咏麟《2011年再度感动演唱会》（b很喜欢的歌手，虽然我是前面大部分歌都不认识，倒是如b所说的歌词写的听温暖的。歌迷基本是30-50岁间，从西边来的比较多，有好几人公众场合吸引。场基本上是满的。歌神老了，三首歌就要休息一次，叫上鼓手团队、北京女rock乐队、太极、再加上香港某新人，好多小嘉宾。唱了《明年今日》、张宇的《用心良苦》。现场多次玩人浪把校长晾在台上了）
4.16羽超八一主场，广州体院篮球场（见到林丹、蔡赟和张亚雯，不过羽毛球打得太快了，1/360都拍不大清晰。还是学到了不少站位、动作。不过从比赛来说不够精彩和扣人心弦，林丹陪大家玩，张亚雯倒是输了也没说不高兴。现场人比想象的多，应该有一些是赠票吧，还有看到军队的呼喊+打击乐。现场还有DJ和热舞）

5.15-19 BJ 手机广告调研
5,19-21 JM, 开平碉楼（看到了《让子弹飞》黄四爷的楼，还不错，挺特别的，其他就没有一直期盼的那种感觉，不过小雨的时候去，挺好，荷花荷叶向日葵，很适合拍照）
5.21复旦校庆聚会（见到了很多久闻其名的人，也见到了很多想认识但是还没机会认识的人，下次还是分组好一点）
5.21 王力宏演唱会，天河体育中心（《第一个清晨》唱的不够认真，还有唱错。虽然大家说high，我感觉一般）
5.22电影《最爱》（死亡笼罩的电影，也是不少地方不合逻辑，明星多，人物冲突明显，章子怡除了最后一场加的有点莫名其妙的哭笑可以秀演技之外，还是卖弄性感和裸露为多啦）
5.28 Lora Figy演唱会，星海音乐厅（风骚的女人和风骚的乐队，不错，不过很多歌不认识，听到了《玫瑰玫瑰我爱你》和法语版的《Fly me to the moon》，以及那个西班牙语版的搞得全场站起来跳舞的歌。可惜没有听到《la la song》，虽然一直不知道是她唱的）

6.3公司从化绿道+碧水峡漂流
6.6电影《速度与激情5》（剧情混乱，情节紧凑，就是暴力+赛车+帅锅，不是太有好感）
6.11复旦校友三桠塘，见到从化水库全景，很漂亮
6.25电影《功夫熊猫2》（我觉得效果大增，虽然剧情哲理很简单，不过很适合激励现在我的心境）

7.1《建党伟业》（好多明星，觉得袁世凯和蔡锷戏份好多，另外一大巡捕杀到又是另外一个版本，汉奸们都不够奸。因为应节居然爆满，戴着大红花看。还有植入的“中国银行本票”啦）
7.10-12 SH
7.18南都第六届独立电影节《消失的村庄》（王学圻果然是老戏骨，方言都学的这么快。感觉这个艺术电影还是比较好理解的，中间不少冷笑话，结局也还不错。一直以为主题是城市化带来农村的空心化，没想到最终是讲环保的。中间的鹤应该不少是电脑做的吧）
7.20《变形金刚3》首映礼（见微博）

8.21 2011年“南国书香节”，琶洲会馆，见到郎咸平（见微博）

9.3 平安信托的活动见到胡祖六，丽丝卡尔顿酒店
9.4 电影《源代码》（果然很特别，尤其是结局没看懂，走出影院之后感觉还是在虚幻世界中。结束的时候居然还碰到老朋友Lix，和他打招呼之后他的反应也很戏剧化。）

10.31电影《猩球崛起》（动画不错，场面也不错，就是中心点不知道在说什么）
11.4 动感地带“型动派”谢安琪歌友会广联礼堂（7首歌，居然有encore，还看着大家三场，Kay还是挺敬业的。居然第二首歌就走下来和大家握手，应该是戴手套的原因吧，衣服是红色手套是肉色的不搭调，近看不漂亮尤其是侧面像女巫，不过从身边走过，很幸运的握了个手，她看了我20秒只能微笑面对了，不知道是否因为我坐在媒体席了呢？都怪现场人员看都不看就把歌友会的人放进来把VIP位子都占了）

是由于Eason北京演唱会请到了王菲引起的

说实在，电视版的《将爱》对于我来说很陌生

因为那时候在高考，拍摄场地也是交大和同济

与我没有交集，没有共鸣

 

不过看完电影版的《将爱》

还是觉得人生是一件很神奇的事情

身处其中，总有很多无谓的争吵和牵挂

当你抽身出来，从整个人生的长河去看，多少争吵和无奈都是多么的无谓

刻盘3-4季，找回一些老回忆
HIMYM中经常会有些有意思的文化理论。比如：

hot-crazy scale, the lemon law, the platinum rule, revertigo, intervention, cheerleader effect / bridesmaid paradox,graduation goggles(S6E20)

the platinum rule:  Never love thy neighbore
attraction, bargaining, submission, perks, tipping point, pirgatory, confrontation, fallout, coexistence

S6E24
I'm out experiencing this beautiful, crazy dance called life

how hard is it to get a family?

偶然的机会，蓦然发现都不记得自己研究生论文题目是啥了

于是想去找找，居然找不到以前发表的论文和学术论文了，心里一堆的惊恐

因为研究生毕业时候买的硬盘回来没多久就挂了，3年的光景哦……

 

结果花了半个小时在很深的目录夹中找到了

那份庆慰难以言表

 

然后很自恋的欣赏了自己那份长达112页的论文（reference就刷了7页）

发现当时思路还是比较清晰的，提出问题描述、基本假定、相关工作、解决思路、系统实现、实验、小结

然后分析、评估还什么宏观、微观，个例、权重对比、提取系统对比、关系定义对比、有监督无监督之类的

 

时间过得真快哦，现在已经有些词不大记得什么意思，一些鸣谢的人连样子都想不起来了……

Who Makes a Good Professional Reference?

You can also read this in full on The Doostang Blog.

Employers place a lot of value on references, because these provide both an insight into how well you work with other people, as well as a subjective perspective on who you are. While a resume is something that you can spend time tweaking and perfecting on your own, a reference isn't entirely in your control, and is therefore more honest in some respects. For this reason, it's crucial that when you are deciding whom to ask for a reference, you choose someone who will not only sing your praises, but who will also be able to speak intelligently about you and give hiring managers a more complete picture of who you are and how you work. Here are some individuals you should consider:

Your Current Employer

Few people will have a better understanding of how well you work for someone than your current employer. Hiring managers like to speak to referrers who have a current, realistic take on the candidate being reviewed, and so they will take a lot of stock in what your current boss has to say. Before you list this person as a reference, however, make sure that you have discussed with them your plans to find another position – otherwise you could find yourself in some hot water.

A Past Employer

A past employer is also a good person to turn to, especially if you haven't worked too closely with your current employer. It's especially helpful if you had a particularly close relationship with your previous boss, and if they can provide a more valuable insight into who you are. Depending on how much time has passed, it's probably a good idea to refresh this person's memory by summarizing some of the highlights from your working relationship, as well as to update them on some of your current professional endeavors.

Your Professor

Many individuals just entering the working world will turn to professors to vouch for them, and this is just as acceptable as asking an employer to refer you. A professor will have a solid idea of your work ethic, your ability to collaborate with others, and your overall intelligence. He or she will likely focus on the transferable skills that you possess and that you can utilize in the workplace.

A Coworker

If you feel that you cannot turn to an employer for a good reference, consider asking someone you work with. A coworker can speak to how well you work in a team; they can also discuss your ability to take the lead on certain projects or help others with their work.

A Customer

Depending on your line of work, another individual to consider as a potential reference is a satisfied customer with whom you have worked closely. This person can speak about your professionalism, your ability to get the job done in a timely manner, and your communication skills. A customer who is willing to go out of their way to provide a good reference speaks volumes about your character and working style.

These are just a few of the many individuals whom you can ask for a reference. Other examples include business contacts, teammates, family friends, and more. Any person who is able to speak about your work ethic, leadership skills, ability to learn, value as a team member, and so on, is a possible reference. Just make sure that you ask them before you start giving away their contact information to hiring managers!

Use Smart Networking to Speed Up Your Job Search

By Alesia Benedict, CPRW, JCTC GetInterviews.com

A critical tactic in your job search toolbox is networking, but it may not feel as though your efforts are getting the results you want. Evaluate your approaches and make sure you are using your time wisely to get results more quickly.

Choose business networks.

Effective networking does not focus solely on talking with friends and family. Of course, you will discuss your job search with your informal network, but this is not the network that is likely to land your next job. Think in terms of business contacts, professional and community organizations, and even former professors or workshop leaders. You need to focus on people who are active in the business community in order to effectively use your network.

Maintain constant contact.

This point can feel like a balancing act. While you don't want to be a pest, you need to maintain high visibility with your business network in order to be considered as a viable candidate for job openings. Set your own goal for the number of contacts you will pursue. A goal of 3 to 5 weekly contacts is reasonable when you are conducting a full-time job search. Carry business cards with you for casual encounters and consider a more complete bio, resume, or project sheet for scheduled meetings. Remember to have your own business cards made so that you are not using anything related to current or former employers. You don't want to imply that you are looking for a job using company resources! Follow the example below to create your personal business card.

Ben or Betty Job Seeker
Human Resources Manager
(phone number)
(email)
(LinkedIn profile or website)

Diversify your efforts.

Don't rely solely on social media or local groups. You need to use all resources available to you. Consider professional career strategists, local business organizations, and online sources. For social media sites such as Facebook, present an appropriate image. Remove any questionable photos or postings, such as complaints about your former boss or party pictures. Consider using LinkedIn to expand your network. Research any professional organizations that may also have job boards. It could be worth the membership to expand your professional network and use any online resources they may have for job seekers. Finally, don't forget local sources, such as the Chamber of Commerce or civic groups composed of business leaders (for example, the Kiwanis).

Target effectively.

Are you networking with people who are making hiring decisions? This goes beyond shifting your focus from informal networks of friends and family to a business network. Think about using your efforts effectively. You will get more results from some of the business leaders who are involved in local civic groups than networking with those contacts without hiring authority. That doesn't mean you want to ignore those who answer the phones within an organization. You need to enlist them on your support team as well. Branch out to use the online resources mentioned earlier. If you are already on LinkedIn, review others with similar interests even if they are located across the country. Many professions are relatively small and one professional with hiring authority in New York may know someone hiring in your region.

Cultivate your network.

Cultivating a network takes time. Think of your professional network as a garden. Plant seeds with initial contacts. Weed out contacts that aren't working. Fertilize those contacts that have greater potential in your targeted search. Constantly tend the network. You can't expect results if you only reach out periodically or when you need some help. Think of ways to maintain contact with your network on a regular basis. Perhaps you have updated your skills and want to let people know. Send out copies of interesting articles you have discovered. These activities keep your name present in the minds of network contacts.

Smart networking will help you use your time more efficiently and achieve results more quickly. With a targeted network, you are not the only one working to find you a job. You have multiplied your efforts many-fold with an active network. Evaluate your approach and do some smart networking to land your next job!

Show Employers They Need You!

By Alesia Benedict, CPRW, JCTC GetInterviews.com

The cover letter is the first opportunity you have to introduce yourself and your extensive skills to potential employers. Make this document work for you by showing employers how you can solve common and unique problems they are facing. Specific strategies in the cover letter will make hiring managers call you!

1. Toot Your Own Horn!

Be sure to include achievements and outstanding accomplishments in the cover letter as well as in the resume. All hiring managers approach the screening process in vastly different ways. By including significant achievements in the cover letter you generate interest in your resume and associate certain skills with your name. Listing accomplishments prompts the interviewer to read more and ultimately contact you.

2. Use Key Words Selectively.

Be cautious not to over-use phrases that have become so common they are practically meaningless. You may choose to use such words as "innovated" but be certain to describe exactly what makes your achievement innovative. For example, "I increased sales 20% by initiating a hands-on mentoring program for new associates".

3. Managing Challenges.

Employers want loyal personnel who are also able to make things happen. Do you perform well under pressure? Did you identify a procedural problem and devise a solution? Are you uniquely qualified to conduct sensitive negotiations? These are all examples of how you can contribute to the corporation. Describe how you managed these challenges to get the attention of hiring managers.

4. Avoid Explaining Employment Gaps.

You can't hide an employment gap and if you try to do so, most hiring managers will look on that more negatively than the gap itself. Most explanations of employment gaps are best handled in the resume rather than in the cover letter. If you choose to explain an extended employment gap in the cover letter, the hiring manager may not read further. An exception is in the case of additional training. Improving your skills through formal training or an internship can highlight a change in career direction and emphasize your commitment to the profession.

5. Be Clear About What You Want.

End the cover letter with a request for an interview. Including an intention to follow up can also be effective. For example, "I look forward to meeting with you to discuss the many ways I can benefit your organization". Being clear about your goals in the job search conveys a sense of authority and competence that helps the hiring manager see how you will perform in the position.

Think of the cover letter as an expanded version of your business card. Limited space forces you to be selective about what you choose to include. Emphasize the ways you can benefit the organization to show employers they need you!

看近况、结婚照、bb照

好听的说，互相关心

不好听的说，就是8挂一下啦

 

今天一个男同学发布了bb照，照片上有且仅有bb

结果另外一位女同学的访问量骤增……

文明5出来了啊？！去年10月出的。

哎，太后知后觉了

要坚持，耐住诱惑，等上一段再玩

估计起码也得加加内存才可以了

 

总比三国志不出了好

所谓性格测试与星座，无非就是把人分类，但是人真的可以分类么？

——从数据挖掘来看，这取决于类别设定的阈值

 

所谓动作微表情判断，无非就是统计结果，但是表情所表真的唯一么？

——从统计模型来看，这基于历史数据来预测，问题是这是多对多问题，产出不应该是一个确定的结果，而应该是一个概率分布

 

所以，心理学和统计学可信，但不可尽信，可信的程度取决于其模型的准确性和健壮性

我的理解。